Fundraising Execution Plan
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v1.0 · Living Doc
Pangea · Pre-Seed Raise · HCMC Node 1

The Raising Stack

A layered, sequenced execution plan for SariKo's pre-seed raise — from FFF through Founders Circle, pre-seed SAFE, and Series A. Built as a living document. Updated as the story grows.

$800K
Total target (FC + pre-seed)
$5,000
Committed — Rina Perry
19
Sellers onboarded
Apr 18
MVP launched
Raising Logic
The Social Proof Sequence
Founders Circle close ($50K from personal network) answers the most important pre-seed question before VCs ask it. VC outreach follows, not precedes, this close. FFF is the foundation of that signal.
The Platform Narrative
Lead with Pangea infrastructure thesis — not SariKo surface layer. Avoid logistics/payments framing that risks miscategorization (confirmed: ANANTA pass). The City License model validates demand before VC conversations begin.
The Outreach Style
Low-key, no hard sell. Use imminent milestones as natural relevance hooks. Withhold deck to invite pull rather than push. "Good to be in each other's orbit" as the off-ramp. One question per message.
The Three-Question VC Filter
Before any name enters Tier 1: (1) SEA or global mandate? (2) $100K–$500K check size? (3) Marketplace or consumer commerce portfolio presence? All three required. No exceptions.
The Raising Stack — All Layers
4 Layers
01
Friends, Family & Fans (FFF)
Warmest circle · Pre-Founders Circle · Relationship capital · No formal instrument required
~$10K–$25K
▼
Role in the Stack: FFF converts warmth into proof-of-belief before formal instruments are signed. These are not investors — they are believers. Their participation is the human story that anchors every Founders Circle and VC pitch that follows.
FFF Engagement ProgressActivating
Name Relationship Target Ask Status Next Action Notes
Rina Marty Perry
Founding story catalyst · Australia
 Friend / Muse $5,000 ● Committed Re-execute SAFE (25% discount corrected) Founders Circle Sig #1. Story origin — March 6, 2026.
Your Cebu Network
3x founder circle · Philippines
 Professional peers $1K–$5K ◦ Prospect Identify 5 names → warm message this week 25+ years PH/VN/Cambodia relationships. Strong cultural affinity to the mission.
HCMC Filipino Community
Expat network · sellers + buyers
 Community believers $500–$2K ◦ Prospect Post MVP launch story in FB groups ~15,000 Filipinos in Vietnam. Many already know SariKo through sellers.
Founding Sellers (Teresa, Elvira, Vikki…)
Seller believers · 7 onboarded
 Business community Non-monetary ◆ Active Referral ask: 2 investor intros each Not a capital ask — a referral + testimonial ask. Social proof for FC narrative.
FFF Messaging Principles
  • Never pitch. Share the story. Let them ask how to be part of it.
  • Specific ask, not open-ended. "I'm offering a $5K entry into our Founders Circle" — not "any amount welcome."
  • Urgency is real. 50 slots total. Already filling. Name the deadline.
  • Personal note, not a blast. One person, one message, one ask.
FFF → FC Conversion Script
  • Open: Personal memory or shared history
  • Bridge: "We launched yesterday / We hit 19 sellers"
  • The offer: Founders Circle SAFE, $5K minimum, 25% discount
  • The link: sariko-founders-circle-landing.html
  • The close: "Happy to answer questions — no pressure either way."
02
Founders Circle SAFE
$50K target · 25% discount · Personal network · Social proof infrastructure for VC round
$50,000
▼
$5,000 committed · $45,000 remaining. Rina Marty Perry is Founders Circle Signature #1. SAFE re-execution pending (25% discount correction). This close is the prerequisite to confident VC outreach.
Founders Circle Close$5K / $50K
Instrument Details
  • Type: SAFE (NOT equity)
  • Discount: 25% (converts at 75% of next priced round price)
  • Target: $50,000
  • Min ticket: $5,000
  • Platform: OpenSign (audit trail for VC DD)
  • Receipt account: Grey Business / BridgeTech Labs, Inc.
Active Actions
  • ✗ Re-execute Rina's SAFE — corrected 25% discount
  • → Identify 8–10 FC prospects from FFF circle
  • → Send personalized FC invites this week
  • → Track signatures in OpenSign
  • → Post FC milestones on LinkedIn (investor signal)
Sequencing rule: Do not begin Tier 1 VC outreach until Founders Circle is at minimum 50% closed ($25K). The FC close is the answer to "do people who know you best believe in this?" — VCs always ask this first.
03
Pre-Seed SAFE
$750K target · $8.625M cap · 18-month runway · VC + angel round
$750,000
▼
Status: Pre-activation. Outreach begins after FC is 50%+ closed. Full activation after FC is complete. Deck is live at DocSend. Data room is staged in Google Drive.
Pre-Seed Progress$0 / $750K
$750K
Raise Target
$8.625M
Valuation Cap
18mo
Runway
55%
Engineering / Product
VC Pipeline — Existing + Evalyze-Enhanced
Firm HQ Thesis Match Check Range Tier Source Status
Monk's Hill Ventures
Singapore · SEA
SEA consumer tech, marketplace
$500K–$3M
 T1 Own pipeline ◦ Queued
Wavemaker Partners
Singapore · SEA
SEA B2B, marketplace, consumer
$500K–$2M
 T1 Own pipeline ◦ Queued
Vertex Ventures SEA
Singapore · SEA
SEA early-stage platform plays
$500K–$5M
 T1 Own pipeline ◦ Queued
Golden Gate Ventures
Singapore · SEA
SEA consumer, fintech, marketplace
$200K–$1M
 T1 Own pipeline ◦ Queued
Openspace Ventures
Singapore · SEA
SEA growth-stage tech
$500K–$3M
 T1 Own pipeline ◦ Queued
Saison Capital
Singapore · SEA/Global
Fintech, marketplace, consumer
$250K–$1M
 T1 Own pipeline ◦ Queued
AC Ventures
Jakarta · SEA
SEA consumer, marketplace
$200K–$1M
 T1 Own pipeline ◦ Queued
500 Global SEA
KL · Global / SEA
Global marketplace, consumer tech
$100K–$500K
 T1 Own pipeline ◦ Queued
Founders Inc. Canopy
Global (outside US)
Non-US founders, $200K explicit
$200K
 T1 Own pipeline ◦ Queued
↓ Vahid / Evalyze Investor List — To Be Loaded After Review
Evalyze List — Tier 1 Names
From Vahid Fakhr's exact-match list
TBD — pending review
Pre-filtered for SariKo match
TBD
 T1 Vahid / Evalyze ⊘ Pending load
Evalyze Platform Pool (12K+ VCs)
Global
Broad pool — self-filter required
Varies
 T3 evalyze.ai ⊘ Post-FC close
Key Documents
Capital Allocation
  • 55% Engineering & Product — $412,500
  • 25% GTM & Seller Acquisition — $187,500
  • 20% Operations & Legal — $150,000
04
Series A
Post-PMF · Node 2 activation · CEO → Executive Chairman transition · Acquirer-ready architecture
$3M–$8M
▼
Horizon: ~18 months from pre-seed close. Series A readiness scorecard and succession plan already built. Poppet transitions to Executive Chairman post-~4 years — framed as the single most important value-creation move, making the platform acquirable by removing founder operational dependency.
Series A Unlock Milestones
  • GMV target: $500K+ trailing 6 months
  • Node 2 (Quê Tôi / Seoul) live or funded
  • City License: 2+ operators signed
  • Team: CFO hired, CMO performing
  • Legal: Corporate counsel in place
Tier 1 Acquirer Targets (Exit Planning)
  • Wise — payments infrastructure, global diaspora
  • GCash / Mynt — Filipino diaspora fintech
  • Sea Group — SEA commerce infrastructure
Vahid Fakhr · Evalyze Resources
New
Vahid Fakhr — Evalyze.ai
Connected via LinkedIn · April 19, 2026 · Provided investor list + venture studio directory
📄 Investor List ⚡ evalyze.ai
What He Sent
1. Google Doc — Exact Match Investor List
Pre-filtered for SariKo thesis. Highest-value asset. Load into CRM, apply 3-question filter, tier into T1/T2/T3.

2. Evalyze Venture Studio Directory
25 active studios globally. Largely thesis-mismatched for pre-seed stage. Shelved for Node 2 / Series A planning.
Strategic Use
Immediate (this week): Open Google Doc → export names → load CRM → tier.

Near-term (post-FC 50%): Begin T1 outreach from Vahid's list. Cross-reference against existing pipeline to eliminate duplicates.

Secondary: Evalyze.ai platform (12K+ investors) as prospecting layer — use after FC close.
Relationship Protocol
Replied with appreciation + one sharp follow-up: "Which 2–3 names would you bet on for a diaspora commerce marketplace in SEA?"

Do not ask for intros yet. Let one more exchange develop rapport before requesting warm introductions.
Vahid's Background
Founder & CEO, Evalyze.ai · BC-based · Also co-founder, 49 Studio (AI venture studio, British Columbia).

Builder who curates builders. Not a typical investor — a connector and ecosystem player. Handle as a long-term relationship asset, not a transactional contact.
Evalyze Studio Directory — SariKo Fit Assessment (25 Studios)
Strategic note: Venture studios take 20–50% equity and co-build from Day 0. Engaging a studio at pre-seed stage conflicts with the existing cap table and SAFE instruments. The list below is mapped and assessed — the action is to shelve, not pursue, until Node 2 or Series A architecture discussions.
Atomic
Consumer Tech, B2B, Fintech — San Francisco, USA
🇺🇸 US25–40%No SEA mandate
High Alpha
B2B SaaS Only — Indianapolis, USA
🇺🇸 US30–40%Wrong thesis
Flagship Pioneering
Life Sciences, Biotech — Boston, USA
🇺🇸 USWrong thesis
Betaworks
Media, AI, Consumer Internet — New York, USA
🇺🇸 US15–30%No SEA mandate
Science Inc.
Consumer Brands, DTC — Los Angeles, USA
🇺🇸 US20–40%No SEA mandate
Entrepreneur First (EF)
Deep Tech, AI, B2B, Consumer — 10 cities global
🌍 Global10–12%Monitor for SEA expansion
Hexa (fmr eFounders)
B2B SaaS — Paris + NYC
🌍 EU/Global~50%Wrong thesis
Expa
Consumer, Marketplace, Fintech — SF, USA
🇺🇸 US20–35%No SEA mandate
Founders Factory
Healthtech, Fintech, AI, Consumer — London
🌍 EU/Global~10–15%Corporate partnership model — monitor
Prehype
Consumer, SaaS, Retail Tech — NY + Copenhagen
🌍 Global20–30%No SEA mandate
Pioneer Square Labs
B2B SaaS, AI, Fintech — Seattle, USA
🇺🇸 US20–30%No SEA mandate
Madrona Venture Labs
Deep Tech, AI, Enterprise SaaS — Seattle, USA
🇺🇸 US25–40%Wrong thesis
Wilbur Labs
Consumer, SaaS, Marketplace — SF, USA
🇺🇸 US25–35%No SEA mandate
Redesign Health
Healthcare, Health Tech — New York, USA
🇺🇸 USWrong thesis
Human Ventures
Consumer, Future of Work — New York, USA
🇺🇸 US20–30%No SEA mandate
Zinc VC
Social Impact, Health — London, UK
🌍 EU/GlobalWrong thesis
Nobody Studios
Sector-Agnostic, Socially Responsible Tech — Global/Remote
🌍 GlobalWorth 10-min read — global + agnostic
Softeq Venture Studio
Tech, SaaS, Hardware, IoT — Houston, USA
🇺🇸 USWrong thesis
Alloy Partners
Enterprise, Corporate Venture Building — Global
🌍 GlobalEnterprise focus — wrong thesis
Builders
B2B SaaS, Fintech, Logistics — Rotterdam, Netherlands
🇳🇱 EUNo SEA mandate
BCG X
Enterprise, Deep Tech, AI — Global (20+ offices)
🌍 GlobalEnterprise — wrong thesis
Playground Global
Deep Tech, Hardware, Robotics, AI — Palo Alto, USA
🇺🇸 USWrong thesis
Forum Ventures AI Studio
AI, B2B SaaS, Agentic AI — Toronto, Canada
🇨🇦 CanadaWrong thesis
Highline Beta
Corporate Ventures, Fintech, Retail — Toronto, Canada
🇨🇦 CanadaWrong thesis
49 Studio
AI, SaaS, Tech, B2B — British Columbia, Canada
🇨🇦 CanadaVahid's own studio — relationship asset
Execution Sequence — This Sprint
✓
MVP Launched
19 sellers onboarded. Platform live April 18, 2026. Founding Seller slots filled.
Apr 18
✓
Founders Circle Signature #1 — Rina Perry
$5,000 committed and transmitted. Re-execution needed on corrected SAFE (25% discount confirmed).
Apr 2026
→
Reply to Vahid — Send appreciation + one sharp question
Ask: "Which 2–3 names on the list would you bet on for a diaspora commerce marketplace in SEA?" Builds rapport before requesting intros.
Today
→
Open Vahid's Google Doc — Export investor list to CRM
Apply 3-question filter. Tier into T1/T2/T3. Cross-reference against existing pipeline for duplicates. Load crm.sariko.store.
Today / Tomorrow
→
Re-execute Rina's SAFE on corrected document
25% discount confirmed throughout — not 20%. Use OpenSign for audit trail. Critical for VC DD integrity.
This week
→
Activate Founders Circle outreach — 8–10 names from FFF circle
Personal notes, one at a time. Cebu network + HCMC expat community first. Target: $25K committed before VC outreach begins.
This week
→
Seller agreements for all 7 founding sellers via OpenSign
Audit trail required for VC due diligence. All 6 confirmed Founding Sellers + Ramises Quillope.
This week
◦
Begin T1 VC outreach — existing pipeline (9 firms)
Monk's Hill, Wavemaker, Vertex SEA, Golden Gate, Openspace, Saison, AC Ventures, 500 Global, Founders Inc. Canopy. Activate after FC is 50% closed.
Post $25K FC
◦
Begin T1 VC outreach — Vahid's curated list
After list is reviewed, filtered, and Vahid has responded to follow-up question. Request warm intros only after one more exchange.
Post $25K FC
◦
Evalyze.ai platform — secondary prospecting layer
12K+ VCs and angels. Use as supplemental prospecting after FC is fully closed. Requires self-filtering with 3-question criteria.
Post FC close
◦
Series A architecture — Node 2 / Seoul activation
Quê Tôi node launch in Seoul. Tri's foothold. Expansion to Singapore, HK, Kuwait, Dubai. Series A unlocked by GMV milestones.
~Q4 2026
SariKo · Pangea Global Diaspora Commerce Platform
poppet@sariko.store · www.sariko.store · Living Document v1.0